Read a blog

Notes from the team running the platforms

Everything here comes out of work we have actually done monetization teardowns, growth experiments and the occasional expensive lesson.

Talk to Our Team

FeaturedMonetization28 July 2026· 6 min read

Incremental Monetization Without Cannibalising Your Ad Stack

Most publishers plateau not because their ad stack is badly tuned, but because they keep optimising the same finite pool of impressions. The way past the ceiling is creating new inventory, not re-pricing old inventory.

Read article

Everything else worth your time

Engagement14 July 2026

Why Daily Loops Beat Big Campaigns for Retention

A campaign creates a spike. A loop creates a habit. If your retention curve keeps flattening at day seven, the problem is usually structural rather than creative.

5 min read

MarTech30 June 2026

Measurement After Third Party Cookies: What Actually Still Works

Attribution has quietly become an estimation problem rather than a counting problem. Teams that accept this and rebuild around it are making better decisions than teams still defending a dashboard.

7 min read

Product12 June 2026

HTML5 Games Are the Most Underrated Engagement Surface

No download, no store, no install friction. The gap between a user's intent to play and their first minute of play is the entire game — and browser games have almost eliminated it.

5 min read

Performance27 May 2026

Revenue Versus Profit: The Mistake That Kills Growth Teams

A campaign generating strong top-line revenue can be quietly destroying margin. Optimising the wrong number is the most common way for a growth programme to look healthy right up until it fails.

6 min read

Performance9 May 2026

Building a Creative Testing Engine, Not Just Running A/B Tests

Comparing two headlines is not a testing programme. A real engine produces, ships and learns from creative on a fixed cadence — and treats the losers as data rather than waste.

6 min read

Work with us

Prefer a conversation to a blog post?

Everything written here started as a real problem on a real account. Tell us yours and we will give you the unpublished version.

Let's Work Together Explore Services

Or email us directly at info@haypexmedia.com · We reply to every enquiry within one business day.